I think this advert is very sensualist, and definitely pays homage to 80’s advertising which often seems a lot more lyrical than adverts produced today.  The mix sounds like a broken music box – distorted, as if the resonant chords are being summoned to another plane.

There are pagan / witchcraft metaphors throughout the piece – Chris Cunningham has managed to equate power and strength to ‘flora’ and also strongly bind this message to notions of femininity. When I think of high power brands, like Gucci – a little of the dark side makes them seem a lot more alluring.   I think this is very good work.